Reference with a Gimmick: A Pilot Program to Promote
Library Services
Kelly
Blanchat, Yale University
Laura Sider, Yale University
Marketing
Libraries
Journal, volume 4, issue 1, pages 33-47
Download
PDF
Abstract:
During
the academic year 2018-2019, Yale University’s Bass
Library piloted a reference
program
called Latte with a Librarian. The impetus
for the pilot stemmed from a need for Yale
librarians
to engage more with
students in-person and to market the remote research
services that the
library
offered.
A pilot project was developed to test a method for
increasing
in-person reference
services.
The pilot consisted of three librarians setting
up a temporary reference desk at a popular
student
café. Students were offered
a free library-branded mug as an incentive for posing
a reference
question.
The
success behind Latte with a Librarian can be
attributed to the marketing and
outreach
efforts,
as well as the location that was chosen for the pop-up
reference outlet outside Bass library.
Citation to
article:
Blanchat, K., & Sider, L. (2020). Reference with a
Gimmick: A Pilot Program to Promote Library Services. Marketing
Libraries Journal, 4(1), 33-47. Retrieved from
http://journal.marketinglibraries.org/april2020/04_MLJv4i1_Column_Trenches_Blanchat_Sider.pdf
References
Baker, D. (2007, October 17). Yale
to unveil
newly renovated and renamed library. YaleNews.
Retrieved from https://news.yale.edu/2007/10/17/yale-unveil-newly-renovated-
and-renamed-library
CCLASS: Center for Chicanx and
Latinx
Academic Success. (n.d.). Academic support and
tutoring services. The
University of California, Davis Campus.
Retrieved 10 April 2019, from https://cclass.ucdavis.edu/services/academic-support
Latte with a Librarian. (2018). LynnHappens.com.
Retrieved 9 April 2018,
from http://lynnhappens.com/event/latte-with-a-librarian/
Latte with a Librarian -Jennifer
Tique.
(2019, February 26). Texas
A&M
University Texarkana [LibCal]. Retrieved from https://tamut.libcal.com/event/5177706.
McCarthy, C. A., & Nitecki, D.
A. (2010,
October 25). An assessment of the Bass Library as a
learning commons
environment. Workshop conducted at the meeting of the
Library Assessment Conference, Baltimore, MD.
Moore, K., & Smith, M. D. (2018,
March
21). Connecting over coffee: Extending library
services for students through
new campus partnerships. Musselman
Library
Staff Publications, 84. Retrieved from https://cupola.gettysburg.edu/librarypubs/84.
Office of Public Affairs and
Communications.
(2017, August 23). First students to be welcomed in
two new residential
colleges this week. YaleNews.
Retrieved 9 April 2019, from https://news.yale.edu/2017/08/23/first-students-be-welcomed-two-new-residential-colleges-week
Sider, L. G. (2016, April/June).
Improving
the patron experience: Sterling Memorial Library's
single service point. Journal
of Access Services, 13(2),
91-100.
doi:10.1080/15367967.2016.1161519
|
