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Table of Contents
Page






From the Editor-in-Chief
abstract and bibliographic details
6 Download PDF




Columns






Advocacy


Show, Don't Tell
Laura McPhail
abstract and bibliographic details
8 Download PDF




Campaigns


Look Inward for External Success: The Importance of Internal Marketing
Katie Auman
abstract and bibliographic details
17 Download PDF




Technology


Canva: A Practical, Accessible Graphic Design Tool
Katherin R. DeFord, Christopher D. Curtis, Donald A. Fitzpatrick, Stephanie B. Hill, and Heather A. Johnson
abstract and bibliographic details
26 Download PDF




Branding


Applying the Creative Process to Library Branding
Kellie Sparks
abstract and bibliographic details
30 Download PDF




From the Trenches


Video Marketing: Best Practices and Simple Tips for Libraries
Robin O'Hanlon, Heather Dalal, and Karen L. Yacobucci
abstract and bibliographic details
41 Download PDF




Plano Public Library: Engaging the Community Through Art
Kristin Linscott and Beth Morgan
abstract and bibliographic details
49 Download PDF




Featured Article (double blind peer reviewed)


Marketing Competency for Information Professionals: The Role of Marketing Education in Library and Information Science Education Programs
Dr. Rajesh Singh
abstract and bibliographic details

60
Download PDF




Reviewers for this issue

Gabrielle Annala, Business Administration and Communication Librarian, Loyola University Chicago, Chicago, Illinois

Shira Atkinson- Information Analyst, Montreal, Canada

Heather Buchansky, Student Engagement Librarian, University of Toronto, Toronto, Ontario, Canada

Dawn (Nikki) Cannon-Rech, Assistant Professor, Georgia Southern University, Stateboro, Georgia

Nicole Eva-Rice, Liaison Librarian, University of Lethbridge, Lethbridge, Alberta, Canada

Nickolas Falk, Social Sciences & Technology Librarian, Priddy Library - Universities of Maryland, Rockville, Maryland

Amanda L. Goodman, Publicity Manager, Darien Library, Darien, Connecticut

Jessica Hagman, Social Media Coordinator & Subject Librarian, Ohio University Libraries, Athens, Ohio

Elizabeth (Beth) Heldebrandt, Public Relations Director, Eastern Illinois University, Charleston, Illinois

Barbie Keiser, Barbie E. Keiser, Inc., Washington, DC


Christopher J.J. Thiry, Outreach, Instruction, and Geospatial Information Librarian, Colorado School of Mines, Golden, Colorado

Daniel Vinson, Library Director, Mount Mary University, Milwaukee, Wisconsin

Column Editors

Advocacy
Bridget Barry-Thias, Amberton University

Branding
Andrew Colgoni, McMaster University

Campaigns
Kerry McKee, The Levy Library, Icahn School of Medicine at Mount Sinai

From the Trenches
Susan Moore, Spartanburg Community College

Technology
Emily Glimco, Northbrook Public Library

Production Team


Project Manager for this issue
Elisa Coghlan,  Marquette University, Milwaukee, Wisconsin

Layout Editor

Laureen Cantwell, Colorado Mesa University


Copy Editors and Proof Readers
Shira Atkinson, Information Analyst, Montreal, Canada

Elisa Coghlan,  Marquette University, Milwaukee, Wisconsin

Holly Flynn, Michigan State University, East Lansing, Michigan








 

Marketing Libraries Journal - first issue coming Sept 2017.

Call for Papers
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Marketing Libraries Journal, 2017


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ISSN: 2475-8116