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Volume
1, Issue 1
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| Table
of Contents |
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From
the Editor-in-Chief
Mark Aaron Polger, College of Staten Island, CUNY
abstract and bibliographic details |
6 |
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| Columns |
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| Advocacy |
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Show, Don't Tell
Laura McPhail
abstract and bibliographic details
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8 |
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| Campaigns |
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Look Inward
for External Success: The Importance of Internal Marketing
Katie Auman
abstract and bibliographic details
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17 |
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| Technology |
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Canva:
A Practical, Accessible
Graphic Design Tool
Katherin
R. DeFord, Christopher D.
Curtis, Donald A. Fitzpatrick, Stephanie B. Hill, and Heather A. Johnson
abstract and bibliographic details
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26 |
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| Branding |
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Applying
the Creative Process to
Library Branding
Kellie
Sparks
abstract and bibliographic details
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30 |
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| From the Trenches |
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Video
Marketing: Best Practices and Simple Tips for Libraries
Robin
O'Hanlon, Heather Dalal, and Karen L. Yacobucci
abstract and bibliographic details
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41 |
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Plano Public
Library: Engaging the Community Through Art
Kristin
Linscott, Beth Morgan, Rachel Yzaguirre, Rachel Hadidi, Tammy Korns, and Kerri Rubens
abstract and bibliographic details
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49 |
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| Featured
Article (double blind peer reviewed) |
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Marketing
Competency for Information Professionals: The Role of Marketing
Education in Library and Information Science Education Programs
Dr. Rajesh
Singh
abstract and bibliographic details
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60
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| Reviewers for this issue |
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Gabrielle
Annala, Business Administration and Communication Librarian,
Loyola University Chicago, Chicago, Illinois
Shira Atkinson- Information Analyst, Montreal, Canada
Heather Buchansky, Student
Engagement Librarian, University of Toronto, Toronto, Ontario, Canada
Dawn (Nikki) Cannon-Rech,
Assistant Professor, Georgia Southern University, Stateboro, Georgia
Nicole
Eva-Rice, Liaison Librarian, University of Lethbridge, Lethbridge,
Alberta, Canada
Nickolas Falk, Social Sciences & Technology Librarian, Priddy
Library -
Universities of Maryland, Rockville, Maryland
Amanda L.
Goodman, Publicity Manager, Darien Library, Darien, Connecticut
Jessica Hagman, Social Media Coordinator & Subject Librarian, Ohio
University Libraries, Athens, Ohio
Elizabeth
(Beth) Heldebrandt, Public Relations Director, Eastern Illinois
University, Charleston, Illinois
Barbie Keiser, Barbie E. Keiser, Inc., Washington, DC
Christopher J.J. Thiry, Outreach, Instruction, and Geospatial
Information Librarian, Colorado School of Mines, Golden, Colorado
Daniel Vinson, Library Director, Mount Mary University, Milwaukee,
Wisconsin
Column Editors
Advocacy
Bridget Barry-Thias, Amberton University
Branding
Andrew Colgoni, McMaster University
Campaigns
Kerry McKee, The Levy Library, Icahn School of Medicine at Mount Sinai
From the Trenches
Susan Moore, Spartanburg Community College
Technology
Emily Glimco, Northbrook Public Library
Production Team
Project Manager for this issue
Elisa Coghlan, Marquette University, Milwaukee, Wisconsin
Layout Editor
Laureen Cantwell, Colorado Mesa University
Copy Editors and Proof Readers
Shira Atkinson, Information Analyst, Montreal, Canada
Elisa Coghlan, Marquette University, Milwaukee, Wisconsin
Holly Flynn, Michigan State University, East Lansing, Michigan
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