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Table of Contents

From the Editor-in-Chief
Mark Aaron Polger, College of Staten Island, CUNY
abstract and bibliographic details
6 Download PDF



Show, Don't Tell
Laura McPhail
abstract and bibliographic details
8 Download PDF


Look Inward for External Success: The Importance of Internal Marketing
Katie Auman
abstract and bibliographic details
17 Download PDF


Canva: A Practical, Accessible Graphic Design Tool
Katherin R. DeFord, Christopher D. Curtis, Donald A. Fitzpatrick, Stephanie B. Hill, and Heather A. Johnson
abstract and bibliographic details
26 Download PDF


Applying the Creative Process to Library Branding
Kellie Sparks
abstract and bibliographic details
30 Download PDF

From the Trenches

Video Marketing: Best Practices and Simple Tips for Libraries
Robin O'Hanlon, Heather Dalal, and Karen L. Yacobucci
abstract and bibliographic details
41 Download PDF

Plano Public Library: Engaging the Community Through Art
Kristin Linscott, Beth Morgan, Rachel Yzaguirre, Rachel Hadidi, Tammy Korns, and Kerri Rubens
abstract and bibliographic details
49 Download PDF

Featured Article (double blind peer reviewed)

Marketing Competency for Information Professionals: The Role of Marketing Education in Library and Information Science Education Programs
Dr. Rajesh Singh
abstract and bibliographic details

Download PDF

Reviewers for this issue

Gabrielle Annala, Business Administration and Communication Librarian, Loyola University Chicago, Chicago, Illinois

Shira Atkinson- Information Analyst, Montreal, Canada

Heather Buchansky, Student Engagement Librarian, University of Toronto, Toronto, Ontario, Canada

Dawn (Nikki) Cannon-Rech, Assistant Professor, Georgia Southern University, Stateboro, Georgia

Nicole Eva-Rice, Liaison Librarian, University of Lethbridge, Lethbridge, Alberta, Canada

Nickolas Falk, Social Sciences & Technology Librarian, Priddy Library - Universities of Maryland, Rockville, Maryland

Amanda L. Goodman, Publicity Manager, Darien Library, Darien, Connecticut

Jessica Hagman, Social Media Coordinator & Subject Librarian, Ohio University Libraries, Athens, Ohio

Elizabeth (Beth) Heldebrandt, Public Relations Director, Eastern Illinois University, Charleston, Illinois

Barbie Keiser, Barbie E. Keiser, Inc., Washington, DC

Christopher J.J. Thiry, Outreach, Instruction, and Geospatial Information Librarian, Colorado School of Mines, Golden, Colorado

Daniel Vinson, Library Director, Mount Mary University, Milwaukee, Wisconsin

Column Editors

Bridget Barry-Thias, Amberton University

Andrew Colgoni, McMaster University

Kerry McKee, The Levy Library, Icahn School of Medicine at Mount Sinai

From the Trenches
Susan Moore, Spartanburg Community College

Emily Glimco, Northbrook Public Library

Production Team

Project Manager for this issue
Elisa Coghlan,  Marquette University, Milwaukee, Wisconsin

Layout Editor

Laureen Cantwell, Colorado Mesa University

Copy Editors and Proof Readers
Shira Atkinson, Information Analyst, Montreal, Canada

Elisa Coghlan,  Marquette University, Milwaukee, Wisconsin

Holly Flynn, Michigan State University, East Lansing, Michigan


Marketing Libraries Journal - first issue coming Sept 2017.

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Marketing Libraries Journal, 2017

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ISSN: 2475-8116